What does all this mean?
It's important for us to know how you plan on printing your project, prior to us starting. We'll need to covert images saved in RGB mode to CMYK for any print projects. If you have a specific brand color that your original designer and you selected, please let us know that pantone # at the beginning of your project. 

Raunette is a esthetician and wellness advocate. We've been doing work together for years, but 2016 is the year that she is devoting to branding herself and what she stands for. 

Straight from the United States Copyright Office - We found the below to be some of the most FAQs. See the full list here. 

What is copyright?
Copyright is a form of protection grounded in the U.S. Constitution and granted by law for original works of authorship fixed in a tangible medium of expression. Copyright covers both published and unpublished works.

What does copyright protect?
Copyright, a form of intellectual property law, protects original works of authorship including literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture. Copyright does not protect facts, ideas, systems, or methods of operation, although it may protect the way these things are expressed. See Circular 1, Copyright Basics, section "What Works Are Protected."

How is a copyright different from a patent or a trademark?
Copyright protects original works of authorship, while a patent protects inventions or discoveries. Ideas and discoveries are not protected by the copyright law, although the way in which they are expressed may be. A trademark protects words, phrases, symbols, or designs identifying the source of the goods or services of one party and distinguishing them from those of others.

When is my work protected?
Your work is under copyright protection the moment it is created and fixed in a tangible form that it is perceptible either directly or with the aid of a machine or device.

Do I have to register with your office to be protected?
No. In general, registration is voluntary. Copyright exists from the moment the work is created. You will have to register, however, if you wish to bring a lawsuit for infringement of a U.S. work. See Circular 1, Copyright Basics, section “Copyright Registration.”

Why should I register my work if copyright protection is automatic?
Registration is recommended for a number of reasons. Many choose to register their works because they wish to have the facts of their copyright on the public record and have a certificate of registration. Registered works may be eligible for statutory damages and attorney's fees in successful litigation. Finally, if registration occurs within five years of publication, it is considered prima facie evidence in a court of law. See Circular 1, Copyright Basics, section “Copyright Registration” and Circular 38b, Highlights of Copyright Amendments Contained in the Uruguay Round Agreements Act (URAA), on non-U.S. works.

Resolution is also known as dpi (dots per inch) or ppi (pixels per inch) - And, YES! It matters.  

• The resolution of an image indicates the number of colored dots or pixels that make up one image.
• The higher the dots per inch/pixels per inch, the greater the resolution and the clearer the resulting final print will be.

DPI is used in printing. PPI is used on the web. 

Simple + Bold. That's what we were given when asked to design the 2015 campaign artwork for Postal Annex stores this year. They wanted something that was simple and conveyed their services from a street distance. After several brainstorming sessions, ideas pitched and reworked - We landed on these word cloud pieces. I've had the pleasure of collaborating with Altair Media the past 3 years on this project and I'm crossing my fingers it'll be another 3 years ahead. ​

Every colour, including black and white, has implications for logo design. To keep things simple, here's what we think: Bright and bold colours are attention-grabbing but can appear brash. Muted tones convey a more sophisticated image. Here are a few other break downs of color theory. 

• Red implies passion, energy, danger or aggression; warmth and heat. It has also been found to stimulate appetite, which explains why it is used in so many restaurants and food product logos.
  
  • Choosing red for your logo can make it feel more dynamic.
• Orange is often see as the color of innovation and modern thinking. It also carries connotations of youth, fun, affordability and approachability.
• Yellow requires cautious use as it has some negative connotations including its signifying of cowardice and its use in warning signs.
  
  • However it is sunny, warm and friendly and is another colour that is believed to stimulate appetite.
• Green is commonly used when a company wishes to emphasise their natural and ethical credentials, especially with such products as organic and vegetarian foods.
  
  • Other meanings ascribed to it include growth and freshness, and it's popular with financial products too.
• Blue is one of the most widely used colors in corporate logos. It implies professionalism, serious mindedness, integrity, sincerity and calm.
  
  • Blue is also associated with authority and success, and for this reason is popular with both financial institutions and government bodies.

• Purple speaks to us of royalty and luxury.
  
  • It has long been associated with the church, implying wisdom and dignity, and throughout history it has been the colour of wealth and riches.
• Black is a colour with a split personality.
  
  • On the one hand it implies power and sophistication, but on the other hand it is associated with villainy and death.
    
    • More mundanely, most logos will need a black and white version for use in media in which colour is not available – and there is currently a trend for bold monochrome logos and word marks.
• White is generally associated with purity, cleanliness, simplicity and naiveté.
  
  • A white logo will always need to stand in a coloured field to make it show up on a white background. 
• Brown has masculine connotations and is often used for products associated with rural life and the outdoors.
• Pink can be fun and flirty, but its feminine associations means it is often avoided for products not specifically targeted at women.

​Sited: Martin Christie of Logo Design London