What is resolution? Does it really matter?

Resolution is also known as dpi (dots per inch) or ppi (pixels per inch) - And, YES! It matters.  

• The resolution of an image indicates the number of colored dots or pixels that make up one image.
• The higher the dots per inch/pixels per inch, the greater the resolution and the clearer the resulting final print will be.

DPI is used in printing. PPI is used on the web. 

​In print - You want images to be around 350dpi, in order to print a crisp clear picture. The files size should be roughly 1-2MB. You should be able to find this information, but right clicking the image file and looking at properties. 

• You want your original image photo at good quality. If the images file was taken with a poor camera such as most cell phones, we do not recommend using these images. 

In web - You want to optimize your images to be around 72ppi. This will ensure that your images load quickly within your site, not leaving the viewer waiting for images to download.