Design Blog

Black & Veatch Knowledge Network Career Marketing Materials

4/20/2020

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Holly Mann Travel: Website and Branding

4/5/2018

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Infographic Design for Frankly Data

10/14/2016

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Frankly Data located in NYC was one of our favorite new clients in 2016. Several weeks back they were in need of an infographic and we had a really good time pulling this project together for them.

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Branding and Logo Design for Pastel Bakery

8/31/2016

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We were so excited when Joann came to us about about helping her get her new bakery off the ground and running. While she's still working to get everything in order, she new prioritizing her brand and marketing items was a must. Here's a sneak peek of what we've been working on.

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Frankly Data Logo Design

8/25/2016

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We've been busy bees working with our new east coast client Frankly Data, a segment of Frankly, located in NYC. Hopefully we'll get time to share more with you soon!

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Social Media Artwork - TempClick

8/10/2016

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LinkedIn, Facebook, Twitter Artwork

Social Media Posts

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Social Media Artwork - Surface Tech

8/5/2016

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Berkley Construction Website

8/4/2016

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Check out the transformation below:

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What are bleed marks and crop marks?

7/14/2016

Bleed marks and crop marks are a printing term.

A bleed is the extra margin on a print product that is meant to be trimmed off when the product is trimmed to its final size.
Bleed basically means that the color and graphics on a product "bleed off the page" to ensure continuity of the color to the edge of your product. (because there's never been a printer invented that can print to the very edge of a sheet of paper!)

Crop marks are lines on the design that serve as a guide for where the image or product will be cropped. The red line below, indicates where the cut mark the printer will make.

What is considered a good logo?

7/1/2016

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A good logo is a simple, distinctive, practical graphic and/or type treatment. We try to follow the below when creating a logo:

Simple
- We often get request to have multiple elements to a logo and we need to remind clients that a simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn.
Memorable
- An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.
Timeless
- An effective logo should be timeless. Will the logo still be effective in 10, 20, 50 years?
Versatile
- This is what tends to separate the pros from the amateurs. An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats. Will your logo still work if:
  - Printed in one colour?
  - Printed on the something the size of a postage stamp?
  - Printed on something as large as a billboard?
  - Printed in reverse (ie. light logo on dark background)
Appropriate
- How you position the logo should be appropriate for its intended purpose. For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & colour scheme. This would not be so appropriate for a law firm.
- A logo is purely for identification therefore; a logo doesn’t need to show what a business sells or offers as a service.
  - The Harley Davidson logo isn’t a motorcycle, nor is the Nokia logo a mobile phone.

Sited: Jacob Cass

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