RGB, CMYK, and Pantone. What?

What is RGB? RGB is color mode used in computer screens, televisions and mobile devices. No ink. RGB represents the following hues:

• Red
• Green
• Blue

What is CMYK? The CMYK color model (aka: four-color process) is four different colored inks to create an array of different hues. These inks are applied during printing:

• Cyan
• Magenta
• Yellow
• Key (Black)

What is a Pantone? A Pantone color (aka PMS) is a universal color matching system used in printing. PMS colors are created with pre-mixed ink long before the image is actually produced, resulting in the most consistent color possible. You can browse the Pantone Color Finder to identify the numbered code for the color you want. This ensures an accurate color match every time and eliminates discrepancies between your digital design and the final, printed product.

What does all this mean?
It's important for us to know how you plan on printing your project, prior to us starting. We'll need to covert images saved in RGB mode to CMYK for any print projects. If you have a specific brand color that your original designer and you selected, please let us know that pantone # at the beginning of your project.