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Understanding Color Concept

3/6/2016

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Every colour, including black and white, has implications for logo design. To keep things simple, here's what we think: Bright and bold colours are attention-grabbing but can appear brash. Muted tones convey a more sophisticated image. Here are a few other break downs of color theory. 
  • Red implies passion, energy, danger or aggression; warmth and heat. It has also been found to stimulate appetite, which explains why it is used in so many restaurants and food product logos.
    • Choosing red for your logo can make it feel more dynamic.
  • Orange is often see as the color of innovation and modern thinking. It also carries connotations of youth, fun, affordability and approachability.
  • Yellow requires cautious use as it has some negative connotations including its signifying of cowardice and its use in warning signs.
    • However it is sunny, warm and friendly and is another colour that is believed to stimulate appetite.
  • Green is commonly used when a company wishes to emphasise their natural and ethical credentials, especially with such products as organic and vegetarian foods.
    • Other meanings ascribed to it include growth and freshness, and it's popular with financial products too.
  • Blue is one of the most widely used colors in corporate logos. It implies professionalism, serious mindedness, integrity, sincerity and calm.
    • Blue is also associated with authority and success, and for this reason is popular with both financial institutions and government bodies.
  • Purple speaks to us of royalty and luxury.
    • It has long been associated with the church, implying wisdom and dignity, and throughout history it has been the colour of wealth and riches.
  • Black is a colour with a split personality.
    • On the one hand it implies power and sophistication, but on the other hand it is associated with villainy and death.
      • More mundanely, most logos will need a black and white version for use in media in which colour is not available – and there is currently a trend for bold monochrome logos and word marks.
  • White is generally associated with purity, cleanliness, simplicity and naiveté.
    • A white logo will always need to stand in a coloured field to make it show up on a white background. 
  • Brown has masculine connotations and is often used for products associated with rural life and the outdoors.
  • Pink can be fun and flirty, but its feminine associations means it is often avoided for products not specifically targeted at women.

​Sited: Martin Christie of Logo Design London
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Since 2005, Amy Millard Creative Studio has been offering professional creative services in the design, web and photography field for a variety of businesses among San Diego. Amy is a San Diego wedding photographer known for innovative, stylish, and timeless imagery. When you are seeking a San Diego corporate event photographer, Amy Millard is the perfect choice for creative and powerful event photography. Amy’s talent doesn’t end there. She’s mastered her skill for San Diego Graphic Design as well as a San Diego Website Designer. Her design solutions, whether web, print, or social media - are clean, professional and modern.  

Amy and her team is the perfect fit as your San Diego Wedding Photographer, San Diego Engagement Photographer, San Diego Event Photographer, San Diego Graphic Designer, San Diego Web Designer. Whether it's San Diego Wedding Photography or San Diego headshots, or San Diego Events, Amy and her team will deliver.  Check availability, email amy@amysuemillard.com
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